Relationships with customers are demanding and more diverse than ever before and consumer touchpoints are increasingly spread across different parts of an organization. Customer Engagement can be the most effective tool in building a Brand if it is pervasive and influential throughout an organization—from product development to final customer interaction.  Brands need to be consumer centric, DTC led and focused on their digital and omni-channel footprint. It is critical to recognize that using consumer insights as a strategic input is a shift in organizational behavior.  However, learning to design and execute effective customer engagement strategies, from the top down will give companies and Brands a distinct advantage.

As a long tenured brand and marketing executive, with a proven track record for delivering stellar growth for companies I bring a consumer focused philosophy to every project. My deep appreciation for consumer insights, balanced with very strong quantitative and qualitative analysis skills, has helped brands grow, product lines evolve and strategic partnerships to increase their effectiveness.