Talbot Logan is an experienced Consumer Engagement Executive with a proven track record, delivering stellar growth for companies in a broad range of lifestyle, consumer and retail categories.

A strategic, enthusiastic and collaborative leader with comprehensive experience in brand positioning, global marketing/communications, and creative development/execution, Talbot brings a deep appreciation for consumer insights, balanced with very strong quantitative and qualitative analysis skills.

Talbot is a consummate puzzle solver and storyteller who can quickly assess a situation and provide consumer based insights that will move a brand or a business forward. Talbot thrives on creating authentic stories and innovative solutions that balance the needs of both the brand and the business with an eye towards the customer.  He is passionately interested in utilizing his experience in a creatively driven, consumer- centric organization.  Talbot enjoys fast paced environments and faces each and every project with a roll-up-his sleeves mentality.

Talbot is also a writer, partial to serial fiction and social commentary.  He is currently writing a book entitled From Bow to Stern, a collection of life lessons learned during his time as a competitive Masters rower.
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Background

Talbot has a practiced and strategic methodical approach to 360 degree customer engagement: product and business development, digital innovation, media, partnership marketing, pr/communications, regional marketing, events, creative direction, e-commerce and social media.  Talbot has worked with a number of blue chip companies over the course of his career.  To view a full CV please go to https://www.linkedin.com/in/talbotlogan